8 Last-Minute Prep Tips for Amazon Prime Day

by | Sep 25, 2020

3 min read

Prime Day has always been a big deal for sellers, but in 2020 it’s bigger than ever. 

In 2019, sales for the 48-hour Prime Day period exceeded $7 billion. This year, with the giant leap in online sales during the pandemic, Prime Day 2020 is expected to be even bigger.

But its October timeframe means that it’s even closer to the holidays than normal, offering Amazon sellers a unique opportunity to coast off their Prime Day success and capture more customer attention for the 2020 holiday shopping season. 

All of this means that if you’re not ready for Prime Day — get ready now. We recently hosted a webinar with Eugene Stark, head of Amazon services for Hawke Media, who shared some amazing tips for dominating Prime Day this year.

They’re all things you can still do to get ready, so download the webinar, Preparation Produces Profit: Prime Day 2020, now to start learning! 

(The timecodes in parentheses will help you locate each tip faster, but the whole thing is full of eleventh-hour ways to make more money on Prime Day, so give it all a listen!)

Eugene’s last-minute Prime Day tips included:

  • Don’t underestimate inventory. (3:58)
    Hawke Media has seen its clients double or triple their sales over Prime Day in the past. The other tips here will help you maximize your sales, so don’t hamper those efforts by not having enough product to sell during this important period.
  • Pay attention to your keywords. (5:26)
    Eugene estimates that most of Hawke Media’s clients get 50-60% of their overall sales from organic searches on Amazon. Learn the tactics Eugene and his team use to get products to the top of organic search results.
  • Boost your ad budget. (8:00)
    Hawke Media tells their clients to triple their ad budgets for the Prime Day period — running out of ad spend is just as bad for your profits as running out of inventory because the competition is so high.
  • Build your storefront with A+ content. (9:02)
    Amazon gives sellers a lot of ways to build their brand and keep customers buying, including A+ Content, which includes images and enhanced text to create a brand story that brings in more buyers. Hear how Eugene helps his clients increase conversion with A+ Content.
  • Ship your inventory early to avoid warehouse logistics problems. (13:40)
    The pandemic created internal headaches for Amazon that made it more difficult for them to quickly fulfill customer orders, like ensuring that workers could safely social distance while working. Hear how getting your inventory to Amazon earlier for Prime Day will help them fulfill customers’ orders faster.
  • Take advantage of Prime Day’s proximity to the holidays. (16:25)
    This one is a real gem: The more you sell during Prime Day, the higher your products will rank organically after it’s over — which just happens to lead right into the holidays. If you get your keywords right and convert on them, your Prime Day sales velocity will get you noticed by the algorithm, leading to more sales down the line. Listen to get the full scoop from Eugene.
  • Offer a coupon. (21:58)
    Coupons draw more shopper attention to your products and help them stand out in a crowd. Learn which coupon values do best with Amazon shoppers.
  • Use Amazon Attribution to measure conversion from Facebook, Google and influencers. (25:08)
    Find out how to use this important tool to pinpoint which campaigns are working best for you so you can manage your advertising budget wisely. Hawke Media clients typically double their sales using this method! 

There’s still time left to get your inventory, storefront, keywords, content and ads in shape before Prime Day arrives. If you want to hear all these tips and even more insights from Eugene, download our webinar replay now. Your Prime Day profits are on the line!

Topics: Amazon, eCommerce Shipping
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