Quarterly Live Group Demo Watch Now

Sifted logo

8 Last-Minute Prep Tips for Amazon Prime Day

by | Sep 25, 2020

3 min read

Prime Day has always been a big deal for sellers, but in 2020 it’s bigger than ever. 

In 2019, sales for the 48-hour Prime Day period exceeded $7 billion. This year, with the giant leap in online sales during the pandemic, Prime Day 2020 is expected to be even bigger.

But its October timeframe means that it’s even closer to the holidays than normal, offering Amazon sellers a unique opportunity to coast off their Prime Day success and capture more customer attention for the 2020 holiday shopping season. 

All of this means that if you’re not ready for Prime Day — get ready now. We recently hosted a webinar with Eugene Stark, head of Amazon services for Hawke Media, who shared some amazing tips for dominating Prime Day this year.

They’re all things you can still do to get ready, so download the webinar, Preparation Produces Profit: Prime Day 2020, now to start learning! 

(The timecodes in parentheses will help you locate each tip faster, but the whole thing is full of eleventh-hour ways to make more money on Prime Day, so give it all a listen!)

Eugene’s last-minute Prime Day tips included:

  • Don’t underestimate inventory. (3:58)
    Hawke Media has seen its clients double or triple their sales over Prime Day in the past. The other tips here will help you maximize your sales, so don’t hamper those efforts by not having enough product to sell during this important period.
  • Pay attention to your keywords. (5:26)
    Eugene estimates that most of Hawke Media’s clients get 50-60% of their overall sales from organic searches on Amazon. Learn the tactics Eugene and his team use to get products to the top of organic search results.
  • Boost your ad budget. (8:00)
    Hawke Media tells their clients to triple their ad budgets for the Prime Day period — running out of ad spend is just as bad for your profits as running out of inventory because the competition is so high.
  • Build your storefront with A+ content. (9:02)
    Amazon gives sellers a lot of ways to build their brand and keep customers buying, including A+ Content, which includes images and enhanced text to create a brand story that brings in more buyers. Hear how Eugene helps his clients increase conversion with A+ Content.
  • Ship your inventory early to avoid warehouse logistics problems. (13:40)
    The pandemic created internal headaches for Amazon that made it more difficult for them to quickly fulfill customer orders, like ensuring that workers could safely social distance while working. Hear how getting your inventory to Amazon earlier for Prime Day will help them fulfill customers’ orders faster.
  • Take advantage of Prime Day’s proximity to the holidays. (16:25)
    This one is a real gem: The more you sell during Prime Day, the higher your products will rank organically after it’s over — which just happens to lead right into the holidays. If you get your keywords right and convert on them, your Prime Day sales velocity will get you noticed by the algorithm, leading to more sales down the line. Listen to get the full scoop from Eugene.
  • Offer a coupon. (21:58)
    Coupons draw more shopper attention to your products and help them stand out in a crowd. Learn which coupon values do best with Amazon shoppers.
  • Use Amazon Attribution to measure conversion from Facebook, Google and influencers. (25:08)
    Find out how to use this important tool to pinpoint which campaigns are working best for you so you can manage your advertising budget wisely. Hawke Media clients typically double their sales using this method! 

There’s still time left to get your inventory, storefront, keywords, content and ads in shape before Prime Day arrives. If you want to hear all these tips and even more insights from Eugene, download our webinar replay now. Your Prime Day profits are on the line!

Topics: Amazon, eCommerce Shipping
Topics

Check out related resources at Sifted.

Parcel Carrier Diversification 101

Parcel Carrier Diversification 101

Last mile delivery has never been more important to businesses. In 2023, the global last mile delivery market was ...
Read More
RILA LINK 2024 Recap: The Cutting-Edge of Retail Supply Chains

RILA LINK 2024 Recap: The Cutting-Edge of Retail Supply Chains

At the end of February, supply chain leaders from the nation’s largest retailers converged in Dallas for the ...
Read More
Sifted’s Caleb Nelson Named 2024 “Pros to Know” Award Recipient

Sifted’s Caleb Nelson Named 2024 “Pros to Know” Award Recipient

KANSAS CITY, Missouri - Sifted, the trailblazer in Logistics Intelligence™ is proud to announce that Caleb Nelson, ...
Read More
Meet Sifted at LINK 2024

Meet Sifted at LINK 2024

At the end of February, the top supply chain leaders from some of the nation’s largest retailers will converge in ...
Read More
Parcel Carrier Comparison Guide

Parcel Carrier Comparison Guide

In the intricate landscape of parcel shipping today, shippers navigate a complex web of carriers, each with its ...
Read More
Amazon Shipping, Seller Fulfilled Prime, and More: Matt Snyder’s Insights and Advice to Sellers in 2024

Amazon Shipping, Seller Fulfilled Prime, and More: Matt Snyder’s Insights and Advice to Sellers in 2024

Amazon took the supply chain world by storm in 2023. They announced Amazon Shipping, a FedEx and UPS competitor ...
Read More
2024 Shipping Industry Outlook: Top Trends Driving Down Costs + How to Capitalize

2024 Shipping Industry Outlook: Top Trends Driving Down Costs + How to Capitalize

Over the last few years, soaring shipping costs, unpredictable rate hikes, and a challenging logistical landscape ...
Read More
Sifted Celebrates Achievement as 2023 Top Tech Startup by Food Logistics, Supply & Demand Chain Executive

Sifted Celebrates Achievement as 2023 Top Tech Startup by Food Logistics, Supply & Demand Chain Executive

Kansas City, Mo – Sifted, a leader in Logistics Intelligence, has been recognized as a 2023 Top Tech Startup by ...
Read More
11/27/23 Parcel News Update

11/27/23 Parcel News Update

1. Amazon’s Volumes Surpass FedEx and UPS Amazon delivered more parcels in 2022 than UPS, according to internal ...
Read More
11/20/23 Parcel News Update

11/20/23 Parcel News Update

1. USPS Announces Tentative Rate Increases for 2024 The United States Postal Service has announced rate increases ...
Read More
11/13/23 Parcel News Update

11/13/23 Parcel News Update

1. Experts Share Attention-Grabbing Items from 2024 GRIs Supply Chain Dive interviewed industry experts, including ...
Read More
2023 Holiday Shipping Deadlines

2023 Holiday Shipping Deadlines

It’s the most wonderful time of the year? It will be if your customers receive their orders on time. The major ...
Read More

How Sifted Works

Connect to
your account

Sync
your data

Power your
dashboards

Get Your Logistics
Intelligence Demo

Strategic ways to prevent loss down the line

Services you could be utilizing right now for savings

Ways to cut material costs without cutting quality

Are you an FBM (fulfillment by merchant) Amazon seller?

Check out our Marketplace Intelligence solutions to protect your bottom line.

Shipping Insights & Alerts
Get updates and track the things impacting your business most

Decision Support
See how supply chain adjustments pay off before you pay out

Carrier Management
Streamline how you manage your carrier operations and contracts

Business Automation
Let software do what it does better than people can

Seller Insights
Measure and monitor with confidence.

Sales Visualization
Shed new light on your sales data.

Fee Analyzer
Understand the impact of ever-changing FBA fees.

FBA Audit & Recovery
Secure money you’re owed from Amazon.

Blog
Discover news, tips, and industry best practices

DIM Weight Calculator
See how DIM is impacting you

Podcast
Hear from industry experts on LeaderShipping

Case Studies
Learn how other brands use
Logistics Intelligence

Carbon Calculator
Calculate your CO2 Emissions

Thought Leaders
Meet the people behind the technology

Guides
Download free reports and expert how-tos

Demo
Get a personalized tour of our software

About Sifted
Get to know Logistics Intelligence

Logistics Intelligence
For parcel shippers

Marketplace Intelligence
For Amazon FBA sellers

Let's get you to the right place!

SIFTED DASHBOARDS
For parcel shippers

AMAZON Marketplace Intelligence

Not sure if you have an account? Email [email protected].