Meet Sifted at LINK 2024 Learn More

Sifted logo
Client Case Study

This Sporting Goods Company Doesn’t Play Around With its New Parcel Agreement

Logistics Engineering

Midwestern Sporting Goods Company

Sporting goods manufacturing

501-1,000 employees


  • Logistics Engineering

This Midwestern sporting goods company manufactures and distributes sporting goods, archery equipment, indoor and outdoor game supplies, and fitness products through brick-and-mortar and online retailers. The company ships more than 200,000 packages each year, from dart tips that weigh only a few ounces, to game tables that weigh hundreds of pounds. When the company faced excessive fee increases with a new carrier contract, Sifted contracting experts helped the company save more than $600,000 in annual parcel shipping fees.

Though this operations manager has spent decades in warehouse operations and distribution, he fully admits he didn’t know a lot about parcel shipping before his current role.

His experience was mostly in local and regional distribution of fresh foods, produce and restaurant supplies, delivered on dedicated fleet trucks.

When recently evaluating a new carrier agreement and General Rate Increase from UPS, he knew he needed help. The agreement as it was presented would likely drive up shipping expenses by more than $400,000 annually.

The operations manager called Sifted, which had worked with the company on parcel shipping auditing for several years. That’s when he engaged Sifted’s Logistics Engineers.

“We’re a public company and the proposed parcel shipping increase could have become a material hit to our financials and our shareholders,” the operations manager said. “But Sifted was able to take what looked like an impending loss and turn it into an actual annual savings of more than $600,000. It was incredible what they helped us accomplish.”

Action: Preparation and Practice Before the Big Game

A cursory review and cost projection of the initial contract from UPS was prepared and passed around the office. It appeared that the company would save about $145,000 annually.

“We had a lot of smart people look at this carrier agreement carefully, but it’s very difficult to understand the complexity, terms and conditions,” the operations manager said. “The fine print is where you can really get hurt.”

When Sifted applied the new agreement to the shipping patterns and data of the company, the initial savings of $145,000 turned into a $415,000 increase in shipping costs. “It was a shock but Sifted immediately showed us what to negotiate,” the operations manager said. “They also suggested we bring in another major carrier to bid on the agreement to help us hedge our negotiations and leverage our buying power.”

Outcomes: The Company Shoots, Scores – And Wins

The Sifted team provided thorough analyses that broke down the complexity of the agreement and gave him guidance on more appropriate fee structures. “Sifted even gave us negotiating tips on where to get tough and where to go easy. It was good to get their insights on the finer points of phrasing and delivery.”

The Sifted projections have been on target and the detailed reporting has been excellent. The operations manager can access and send Sifted reports to accounting and other departments on demand and everyone in the company can see the results immediately.

“The value that Sifted brings to the parcel auditing and contract negotiation process is remarkable,” the operations manager said. “Their expertise has saved us and our shareholders hundreds of thousands in hard costs and probably several million in stock value. It’s been a huge win for us.

– Operations Manager at This Midwestern Sporting Goods Company

“The value that Sifted brings to the parcel auditing and contract negotiation process is remarkable,” the operations manager said. “Their expertise has saved us and our shareholders hundreds of thousands in hard costs and probably several million in stock value. It’s been a huge win for us.

Read Another Success Story

Kendra Scott

Kendra Scott Knew There Were Opportunities to Minimize Costs – and They Were Right


Parcel Audit

Read More A Data Driven Approach to Parcel Savings


Logistics Engineering

Parcel Audit

Read More
Best Home Furnishings

Best Home Furnishings: Driving Savings The Right Way


Logistics Engineering

Parcel Audit

Read More
Sifted Platform
Ready to see more?

Check out our software today. 

Shipping Insights & Alerts
Get updates and track the things impacting your business most

Decision Support
See how supply chain adjustments pay off before you pay out

Carrier Management
Streamline how you manage your carrier operations and contracts

Business Automation
Let software do what it does better than people can

Seller Insights
Measure and monitor with confidence.

Sales Visualization
Shed new light on your sales data.

Fee Analyzer
Understand the impact of ever-changing FBA fees.

FBA Audit & Recovery
Secure money you’re owed from Amazon.

Discover news, tips, and industry best practices

DIM Weight Calculator
See how DIM is impacting you

Hear from industry experts on LeaderShipping

Case Studies
Learn how other brands use
Logistics Intelligence

Carbon Calculator
Calculate your CO2 Emissions

Thought Leaders
Meet the people behind the technology

Download free reports and expert how-tos

Get a personalized tour of our software

About Sifted
Get to know Logistics Intelligence

Logistics Intelligence
For parcel shippers

Marketplace Intelligence
For Amazon FBA sellers

Let's get you to the right place!

For parcel shippers

AMAZON Marketplace Intelligence

Not sure if you have an account? Email [email protected].