Host Jeremy Lee is joined by Justin Cramer, Co-Founder at ProShip, to unpack how this industry norm took hold, why “free” is never truly free, and what smarter strategies shippers can use to stay profitable without losing customers.
EPISODE 20
The Biggest Lie in eCommerce: “Free Shipping” (ft. Justin Crammer)
Episode Summary
In this episode of LeaderShipping, host Jeremy Lee is joined by Justin Cramer, Co-Founder and Master of Eclectic Obligations at ProShip. Together, Jeremy and Justin unpack how this industry norm took hold, why “free” is never truly free, and what smarter strategies shippers can use to stay profitable without losing customers. From consumer psychology and cost tradeoffs, to data visibility and margin protection, this conversation is a must-listen for any brand navigating the modern shipping economy.
Main Topics:
- The Rise of “Free Shipping” and the Amazon Effect
- What Consumers Really Expect (and How It Impacts Profitability)
- Hidden Costs and Tradeoffs of Offering Free Shipping
- Smarter Strategies for Setting Thresholds and Promotional Windows
- Key Metrics Every eCommerce Leader Should Monitor
- What’s Next for “Free Shipping” in a Changing Market
